Is it worth investing time and energy into email marketing? There have been buzzes that email marketing is dead or dying for quite some time now. My prediction is email is not going anywhere.  It’s neither dead nor dying.

However, over the past few years, sales from email marketing are actually on the rise!  The often underrated and “boring” tactic of email marketing is still one of the best ways to generate sales in your business, despite all the flashy new online marketing tools, apps, and social media sites.

You need to think again about the below points:

• Sending and receiving at least 269 billion emails every day, by 3.7 billion People across the world.

• More than 51% of the emails are opened using mobile devices, with more and more people preferring to use smartphones over desktops and laptops,

• 58% adults do checking emails, early in the morning

• Marking a growth of over 22%, the total number of email accounts has crossed 6.32 billion and is likely to reach 7.71 billion by the end of 2021

A few of the traditional marketing methods could have forced to close down by the launch of multiple channels. But email marketing is undeniably not one of them. The strategy of email marketing has changed and it’s time to talk about the need to get into email marketing.

Why Email Marketing is good for Your Business

• One of the main benefits of email marketing and why you should do email marketing for your business is emails make it possible for businesses to remain at the forefront of their consumers’ minds, providing an opportunity to follow-up. They make it easier to enhance sales, thereby maximizing the returns on investment.

• Email has come way beyond the social media hype, not only it is alive and kicking. Email is at least 40 times more effective than Twitter and Facebook put together when it comes to driving new sales.

• As the highest performing and most cost-effective marketing channel ever, the rise of instant messaging and social media has done little to diminish the position of email.

When it comes to communicating with customers, every digital entrepreneur who has made it big understands the significance of email. There is no way this is going to change this in the near future.

The other marketing methods, how modern they may be, there are many benefits of email marketing that you can hardly see in any of these methods. Personalization, building relationships, reaching a target audience, measurability is the major benefits of email marketing.

E-mail marketing is still a very powerful tool to not only build a stronger relationship with your prospects and customers but also to drive sales.