Hybris is an outstanding e-commerce platform for the B2B and B2C markets. Acquired by SAP in 2013 it has become a market leader in this segment with the most powerful set of features for online sales, mobile e-commerce, in-store and contact center sales. The product content management module is exceptional and Hybris allows rich content delivery including images and video, apart from inbuilt SEO features and localized content provisioning. A comprehensive solution, Hybris also includes order management and billing. Its power is derived from 3 tier architecture and integration of MySQL and/or Oracle with ritualized deployment in a scalable way. Hybris, though complex, allows customization and integration with existing core business systems. Now allied with SAP, it allows an excellent e-commerce front end integrated with SAP back end ERP.